Holi, also known as the “festival of colours” is a Hindu festival celebrated in the Indian subcontinent during spring.
We usually talk about celebrating the festival by using ethical Holi powder and not wasting water. However, Raw Pressery, an Indian Beverage brand, wants to add a twist to this notion by offering ‘Healthy Drinks.
Did You Know that Raw Pressery is INDIA’S LARGEST CLEAN LABEL BEVERAGE COMPANY.
Established in 2013, RAW Pressery pioneered cold-pressed juices in India. Incorporated as a part of Rakyan Beverages Pvt. Ltd. in Mumbai, RAW Pressery is a vertically integrated company with in-house capabilities in farm-produce procurement, processing, manufacturing, cold-chain logistics, warehousing and distribution. It is the nation’s leading cold-press juice brand available across 13 cities in over 1,800 points-of-sale. The brand has also forayed into the Middle East with initial presence in UAE and Qatar.
Introducing innovative technology in manufacturing and distribution, the company aims to be the largest ‘clean-label’ food and beverage brand in India with global aspirations. Remarkably, RAW Pressery is the only Indian company to use the globally acclaimed revolutionary HPP technology, which ensures fresher, safer and healthier food products.
The driving force of RAW Pressery is encapsulated in the company’s philosophy “All Good. No Bad.”
The raison d’etre for RAW Pressery stemmed out of a growing consumer demand for healthier alternatives and mistrust in packaged food labelling. The company believes that convenience of consumption should not result in the compromise of quality. As a front-runner for clean-label products, all RAW Pressery offerings are 100% natural and free of artificial additives such as sugar, preservatives, concentrates and flavours. Additionally, each juice is crafted by a panel of nutritionists and sensory evaluation experts to cater to benefits such as weight management, metabolism, immunity etc. The driving force of RAW Pressery is encapsulated in the company’s philosophy “All Good. No Bad.”
RAW Pressery engages in ethical sourcing and sustainable production. Through contract farming initiatives with over 70 farms, it engages in harvest-planning programs and directly supports Indian farmers and their families. 100% of RAW Pressery products are made of 100% of farm produce. With a zero-waste policy, all secondary raw material byproducts are re-invested into farmlands as compost to complete a natural ecological process-cycle. Located in Maharashtra, the company’s cold-pressed juice facility is one of Asia’s largest and accredited with HACCP certification and FSSAI approvals.
To ensure high-quality and temperature-controlled distribution, RAW Pressery manages a cold-chain fleet of refrigerated trucks for primary and secondary logistics and warehousing in several cities. The products are available in 13 cities in India, across premium retailers like Foodhall, Godrej Nature’s Basket, Reliance Retail, Dee Mart, Aditya Birla Retail; hotels like Hyatt & Marriott; airlines like Vistara, Jet Airways; leading coffee chains like Barista, Coffee Bean & Tea Leaf, Costa Coffee and e-delivery platforms such as Amazon and is even home-delivered in leading metros.
Bollywood Actress and ardent consumer Jacqueline Fernandez recently joined the brand as an investor with an initial investment of half a million dollars. The company has previously secured a series C round of funding from reputed venture capital firms Sequoia Capital, Saama Capital and DSG Partners.
With the fresh capital, RAW Pressery aims to expand its distribution strength to 2,500 points-of-sale in India and in the Middle East by the end of Financial Year 2018. With continued support from retail partners at Lulu Hypermarkets, the brand is now servicing the Middle East region with the same attention and detail as is in India. The brand has further extended its focus on other beverage segments such as soups, nut-milks and infused water which are intended to be launched through Financial Year 2018-2019.
LET’S TALK ABOUT WHAT THEY HAVE TO OFFER ON YOUR PALATE
They provide a huge range of products such as juices, smoothies, soups for body cleansing and guess what, you could custom create your bundle as per your requirement..!